Michael Fitzgerald

Chairman, Shoreline Vehicle Design Group

Michael Fitzgerald is the Chairman of Shoreline Vehicle Design Group, where he oversees the brand's creative and strategic direction, redefining the art of restoring and reimagining classic vehicles for the modern era. His focus on craftsmanship, innovation, and brand purpose has been instrumental in positioning Shoreline among the most distinctive names in bespoke automotive design.

A serial entrepreneur and technology leader with decades of global experience, Michael brings a rare blend of vision and execution to every venture he leads. Irish by origin and raised in the north east of England, he has built, exited, and led companies across software, technology, managed services, and innovation, including Innov8, SoftwareONE, PilotIQ, and Senttr.

Michael is also the Founder of Senttr, a London and Miami-based AI company building the ultimate AI teammate for business, and Co-Founder of PilotIQ, a data-driven enterprise focused on performance and operational intelligence. He previously held senior global roles at SoftwareONE, including Chief Technology Officer and Global Leader for Solutions, and has served on multiple technology boards including AppScore Technology and Isosec Ltd.

Outside of business, Michael is passionate about family, music, sports, food, boats, and cars. He lives between Miami and London, and travels widely to learn from customers and partners across the globe.