Yelany de Varona

Co-Founder, Shoreline Vehicle Design Group

Yelany de Varona is Co-Founder of Shoreline Vehicle Design Group, where she leads creative direction and brand experience behind the company's bespoke builds. Her people-first approach and designer's eye shape the way Shoreline connects with its clients and brings one-of-a-kind vehicles to life.

With over a decade of leadership across Miami's luxury hospitality, events, and lifestyle sectors, Yelany brings deep experience in global strategy, high-end client relationships, and luxury brand building. Across her career she has styled national campaigns for brands including Bud Light, LG, and Hennessy, produced large-scale brand activations, and consistently driven revenue growth across multi-market operations.

Her years in hospitality gave her the ability to thrive in high-energy environments, think quickly, and deliver standout experiences for discerning clientele. At Shoreline, she pairs that operational discipline with a creative vision built over 15 years across fashion styling, experiential marketing, and luxury brand development.

Outside of the business, Yelany is passionate about cooking and interior design, two creative outlets that continue to fuel her inspiration. Above all, she believes in building brands and experiences that feel elevated, thoughtful, and unforgettable.